Excellence through Empathy

Redefining excellence in New Zealand’s healthcare sector by bringing together six radiology businesses with over 40 branches across New Zealand and Australia under a transformed master brand to deliver ‘world’s best practice’ in healthcare services. Pacific Radiology’s transformation sought to demonstrate the brand’s connected excellence at every touchpoint. Adopting empathy as a founding principle of their brand enabled them to re-examine and redefine every user experience to create a genuinely world-first healthcare experience for patients and set new benchmarks for healthcare delivery in New Zealand and Australia.

–