I’ve spent my career assisting organisations and businesses in defining new brands or transforming existing ones by analysing market needs and positioning, diagnosing and evolving workplace culture, and creating communications to shift and enhance brand perception.

With professional experience spanning international agencies, in-house roles, and consulting, it gives me a breadth of experience that makes me highly adaptable and I have a deep understanding of the intersection where creativity and business needs meet, allowing me to deliver innovative solutions that drive business growth.

Over the years, I’ve had the opportunity to lead and participate in cross-functional teams in a wide range of industries. From government to corporate services, fast-moving consumer goods to technology, science to manufacturing, I’ve delivered everything from brands to experiences, services, and products. If you’ve shopped at Coles, Bunnings or Officeworks in the last fifteen years, you’ll have probably purchased some of mine or my teams work. This diverse experience has equipped me with a unique perspective and the ability to understand and cater to the diverse needs of each industry.