Design Stacks Up

Until 2017, no studies had recognised the value of design’s contribution to New Zealand’s economy, despite research of this type being widely recognised in other advanced economies in the UK and Europe. DesignCo released ‘The Value of Design in New Zealand’ report, a body of research and analytical findings in partnership with PWC, which confirmed established links between design, prosperity, and growth. Profiling the magnitude of the findings in a compelling Summary Report is the beginning of a robust, ongoing conversation to fuel a thriving design sector.

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